Do you know what the worst thing about Lululemon is? No really, do you? I literally can’t decide.
The Canadian brand has only been available in Ireland (in Brown Thomas, of course) since March 2017, but Lululemon has been problematic fave of yoga gals for almost twenty years.
In that time, it weathered more controversies than you’d think a bougie yoga label could ever manage. I have no idea how it stayed afloat. Seriously – will nobody step in and provide an alternative €130 pair of cropped leggings?
Allegations of racism, misogyny and general weird cult-like carry on dogged the brand, but they died down after a change in top-level management.
Since the reboot, nobody has blamed women’s bodies for ‘not working’ in too-sheer fitness gear, claimed wearing Lululemon could detox the body or spoken out in favour of child labour. With that in mind, today’s controversy seems more tame.
Lululemon’s carrier bags come with inspirational quotes. Most are just annoying, but one of the recent nuggets of advice is BS:
“Sunscreen absorbed into the skin might be worse for you than sunshine. Get the right amount of sunshine.”
Cancer prevention societies across the world have spoken out about this anti-SPF claim but it seems to be gaining ground, especially in ‘wellness’ circles. You know the kind – coconut oil for broken legs, kale for chlamydia, sunflower petals for literally not having a heartbeat and being legally dead. I guess saving on things like vaccinations and toothpaste with fluoride leaves a chunk of cash for stretchy trousers, which is maybe why Lululemon is pandering to this kind of consumer.
It makes sense – you’re more likely to invest in a brand if you’re immersed in its ethos. Who wouldn’t want to buy into the idea that being outdoorsy is the cure for cancer? I mean, just because something is ethically irresponsible doesn’t mean it’s bad marketing, right?
Unfortunately, there’s nothing to be said for following the wellness advice of a brand that think clothes can flush ‘toxins’ from the body. So, just in case there’s somebody still wondering, no, Lululemon tote bags are not reliable sources of medical information.
Now, I’m off to call Footlocker about an earache.