Giorgio Armani Power Fabric Foundation, €49. No press samples featured.
I think Sali Hughes, a beauty writer with a massive following, has secured her place on Giorgio Armani’s Christmas card list for the rest of her life.
A positive review from her can boost sales big time – so when she said Giorgio Armani Power Fabric Foundation was the best full coverage launch in twenty-five years, everyone bought a bottle. Everyone. Your dad bought two – one for the office and one for Fake Tan Fridays.
I got it in Shade 2, which is the 2nd lightest in the range, but the lightest available in Ireland. We’ve got a condensed shade range, at least for now. It’s fair with yellow undertones.
Very quickly, I sussed out a few points that set Power Fabric apart from other full coverage foundations:
One, it’s quite lightweight. That helps in a couple of ways. Firstly, it makes for speedy blending. I’m forever struck by how quickly I can get this to look seamless.
Secondly, it doesn’t feel as suffocating as full coverage foundations tend to, especially on skin that’s dry like mine. It’s maybe the most comfortable foundation of its kind.
Finally, the finish. It’s soft, velvety and forgiving. If you find Double Wear or Studio Fix, the two big names in full coverage, to be too flat and dull, this could be right up your street.
So, yes, I can see why people like it. For me? I couldn’t fully get on board.
Weirdly, I had an issue with its longevity. I played around with primers and powders, but found that it either looked bad or had disappeared by late afternoon. That basically never happens – my dry skin clings onto foundation.
The nail in the coffin, for me, was the trade-off between tone and texture. Because, while it corrects pigmentation issues and blemishes beautifully, it is not a friend of skin that isn’t smooth. I don’t worry about pigmentation too much, but I like to disguise fine lines and dryness. So, it’s just not for me.
If you’ve got fairly even skin – no scarring or roughness – but have high colour or pigmentation that you want to mask, I would steer you in the direction of Giorgio Armani Power Fabric Foundation. Not for me, but not a bad base at all.