After eight years of beauty blogging, I’m moving on. Well, I’ve moved on, but I never said anything at the time. Let’s fix that!
When I started my beauty blog (originally called Sunny Sunny Lipgloss and Cat Pillow, I swear to God) I was 17. I loved makeup, writing and not going outside. I wanted to connect with people who felt like me, and I wanted to help other broke teenagers find beauty products that were worth coveting, worth spending literally all of your money on when you had feck all money.
A few weeks after I started uploading posts, Beaut.ie retweeted one of my links. If you existed on Twitter around this time, 2011, you’ll know that there was no greater endorsement than a retweet from Beaut.ie. My readership grew, I made a rake of friends, and, mostly importantly, I was sent loads of FREE PRODUCT.
But all good things come to an end. The transparency that bloggers built the community on got very cloudy very quickly. Public opinion of bloggers flipped, and that got under my skin. I wasn’t enjoying beauty blogging very much, and I certainly wasn’t making a living from it. However, I need to have at least seven creative outlets on the go at a time or else I start twitching, so the beauty blog stuck around.
Then, my boyfriend and I started chatting about getting married, and all I wanted to write about was weddings. I felt like there was a group of women in Ireland that wasn’t being served by bridal publications. And, handily enough, all the wedding research I was doing meant I was having more blog post ideas than I had time to write. I think this is because I was only 18 when I started writing for a wedding mag; there are bride-emoji shaped synapses in my brain. Useful!
So, I launched Only a Wedding. Here is the site bio:
Only a Wedding is an Irish website for couples who get nerdy about wedding details. We love iconic throwbacks, analysing the biggest trends and dissecting the weirdest traditions.
We’re also fond of a good frock.
If you need advice for your big day, support during planning or just help with ideas, we’re here. Browse the site and our social media, send us an email or slide in our direct messages. Think of us as an online bridesmaid; just like the real thing, only we don’t need a dress.
I’m really proud of it. It’s still only a baby, but it’s helped a lot of couples and entertained a lot of wedding nerds. There’s a daily Instagram poll discussion where readers and I talk about everything from stag parties to people who have alpacas instead of bridesmaids, and the Insta feed itself the gorgeous, diverse and inspiring result of a hell of a lot of picture research. If you do follow, let me know you’re an It’s Only Makeup OG and we can digitally fist-bump.
So, if you’ve been missing posts here, you can still get your fix over at Only a Wedding. There’s even a beauty section. It’s basically the same, only with more cake and confetti. I call that a party.
This is amazing, how can I get involved? Also you look like Linda Evangelista
Every social media follower is like 40 cent I don’t have to spend on boosting posts, and I promise to use that 40 cent on noble causes, like buying Lidl Cat Sticks for Stevie and new embroidery hoops for myself. Bonus points if you shout Only a Wedding out to your wedding-loving pals, or if you harangue your wedding-hating pals into following anyway. I like a challenge.
Don’t be a stranger,