L’Oreal Brow Artist Genius Kit, €14.99. Press samples featured. Full disclosure policy here.
Very lovely thing alert! Remember the brilliant L’Oreal Brow Artist Plumper? There’s a new addition to the range, L’Oreal Brow Artist Genius Kit, and it’s just as good.
Whether I’d review it properly or just make a video of it, spinning on a pedestal with Barry White as the soundtrack was a coin toss. It is LOVE.
Brow wax, brow powder, an angled brush, tweezers and a comb are housed in a sturdy little compact. It fits in the palm of my hand and has a strong clasp that shuts with a satisfying click – see also, Tom Ford Lipsticks/me being weird about tiny product details.
The wax is like no other budget offering. Point one is the texture. It’s stiffer, less creamy. Because of that, I need less product to hold my brows in place. Point two is the pigment. It’s lighter than all of my brow waxes. When applied, it’s a subtle guideline for where I can start to draw in hairs – not a block of Sharpie-brow colour.
The powder’s texture is super extra turbo smooth. In areas where I need to pack on more product (dem bald spots though), it doesn’t crumble, cake or cast specks of dust.
Top – L’Oreal Brow Artist Genius Kit in Medium to Dark
Bottom – L’Oreal Brow Artist Genius Kit Review in Light to Medium
L’Oreal Brow Artist Genius Kit in Medium to Dark, my shade, is espresso brown. Excuse its appearance, I’ve been horsing into it with gusto. Light to Medium is a more yellow-based brown, geared towards blondes.
They don’t look that different when pictured in the compact, but the swatches below show the varying tones. And, I’m told, look a bit like something they shouldn’t. They were supposed to be brows, dammit.
Left to Right – Medium/Dark, Light/Medium
I’m using the angled brush that was included in the kit, and it’s totally grand. The short handle is a bit finicky, but totally workable. The tweezers, to my surprise, made quick work of stray hairs.
Below is the result of the L’Oreal Brow Artist Genius Kit in Medium to Dark and a quick whack of the L’Oreal Brow Artist Plumper, also in Medium to Dark. This was pictured at the end of the day, and I’d drawn my brows on that morning.
It’s like brow toupée, only it’s convincing. I don’t think you can even tell that the outer portion of my brows is mostly wax, powder and unabashed trickery. 11/11, abso brillzo.
I’ve seen it in Boots Blanchardstown already, so keep your eyes peeled!





Sharon Leavy
I like brow things and I like things that click! I have sharpie brows today, dunno what’s going on. My blusher is also more orangey than it usually is, it’s like my skin tone changed overnight. Anyway – your swatches are lovely and not at all things-they-shouldn’t-be. I like that there’s no real mad ash grey one!
Lorraine Haigney
Hahaha, ah, Sharon, I look forward to your comments the most. I fall into a sharpie brow sometimes. It’s never intentional – like very thick eyeliner. ‘Oh, I’ve made a mistake? I could fix it, OR I COULD DRAW ANOTHER INCH ONTO THE WIDTH OF MY BROW MUAHAHA’.
Lorraine Haigney
Oh, and I do wake up grey when I’m low on iron. Totally changes my complexion. Am a fiend for the Spatone.
Lynnie
Iiinteresting… I really need to make more of an effort with me brows.
Loving the snazzy new look to the blog, lady!
Lorraine Haigney
Ah, thank you! I had a 20 minutes burst of energy last night and attacked it. Loads more to do!
Shireen L. Platt
I absolutely love my e.l.f Brow Kit and haven’t any other after it. I do like the sound of this brow kit from L’Oreal, the shade medium to dark seems to suit me too. I don’t think I’ve seen it here but I’ll go and look again. Great review!
Shireen | Reflection of Sanity
Lorraine Haigney
It might not be out everywhere just yet! I don’t see it on the shopping websites, so maybe my local chemist just put ’em out on shelves too early. Should be everywhere soon. Thanks!
Nic, Strawberry Blonde Beauty
LMAO at Brow Toupee! This looks really natural on you – I like it. Also your skin is so fine textured am totally jel.
Lorraine Haigney
Ah, much credit to the studio lights! But thank you too 😀
makeup monster
Your brows look gorgeous, mine are looking a little too wild at the moment…
Lorraine Haigney
Ah, thanks Yav 🙂 I’m kinda growing ’em out, totally for the wild look.
Linda
Hi Lorraine, love the review brow toupée!! Have you checked out Christian eyebrows? I can only get it on amazon or certain beauty salons. Mighty shtuff!! Stencils included in thin natural thick too
Lorraine Haigney
Ooh, it looks lovely! I just don’t have the skills for stencils. The last time I tried, I moved it so much that I ended up colouring in half my forehead.