Early beauty blogging was about finding the best products at the best prices. We gushed about luxury launches from afar and lost our shit over the odd treat, but we were a grounded bunch. Seven years on, I enjoy blogging as much as ever. Honestly.

Are you ready for the but?

Reader, It’s Only A Small Change!

The evolution of beauty blogging, from a hobby to an industry, has given rise to a culture that can leave me cold. Too much stuff, not enough transparency and too many #goals. As a result, I stepped away from my site. In 2017, I averaged out at a single post per week. 2016 was probably worse.

I like blogging too much to pack it in, but I need to make some changes so that I’m happier with my site.

Less Stuff

I’m taking my cue from the amazing Kimberly Clarke, mother of anti-hauls, and moving the focus away from products. That means there’ll be a reduction in hauls, straight-up reviews and new-launch overviews.

Obviously, the best in beauty will still make the cut. I am pro-treats, pro-adornments. Sure didn’t the Lord himself have fringe on his sandals? (He genuinely did, I looked this up. It’s literally gospel)

It’s Not Only Makeup!

Less ‘stuff’ doesn’t mean less content. I’m working on lots of different posts, expanding into commentary on the beauty industry, beauty news, and beyond. If you’ve been liking recent posts, you’ll like what’s to come even more.

I’ve added a wedding section to the site because I am obsessed with wedding culture. Expect gorgeous bridal beauty posts, but also a tonne of offbeat wedding discussion. I promise, whether you’re engaged or not, this section is worth bookmarking.

Boring Website Stuff

I’ve been trying to make John, It’s Only Makeup! a better site to browse around. This is a slog, we’re still in the early stages. The downside of this is that I’m currently without the ritzy navigation tools I crave. The upside is that there’s still time to shout if there’s anything that would make your life, or at least the parts of your life spent on this website, easier.

The downside of this is that I’m currently without the ritzy navigation tools I crave.

The upside is that there’s still time to shout if there’s anything that would make your life, or at least the parts of your life spent on this website, easier.

We’ll Never Have Problems Again!

I’m properly excited to post more regularly and with more purpose. If everyone hates it I’ll just go back to cat memes, don’t worry. Til then, the blog Facebook is your best bet for updates.

Thanks for sticking around.