Multi-Masking mood image features a press sample, although this sample is not reviewed.
The new L’Oréal Pure Clay masks came through my letterbox a few weeks ago, sent to me by the brand’s marketing team. I did what I do whenever new product arrives, which is pop up a pretty shot on Instagram, then lash the good stuff on my face as quickly as possible.
With the masks, the quickest possible way to test was inspired by the multi-masking trend. If you haven’t heard of it, it’s the act of applying multiple face masks at the same time. Each mask is applied on a different area, and formulated for a different skin concern. So, I was sitting there, looking like a psychedelic tiger, when I realised how bloody impractical this is. Three different masks, at the same time, on one face. You’ll put a clarifying mask on your chin, a brightening mask on your cheeks and a pore-refining mask on your nose – and you’ll probably be wasting your time.
Real talk – if your skin is simultaneously congested, greasy, dry and dull, you’re not going to sort yourself out with weekly clay masks from the chemist. They might help a little bit, they might give you a boost, but they won’t make up for a skin care routine that’s otherwise lacking.
So, when are masks a waste of time? Let’s say you use micellar water to cleanse, and follow that up with a serum and moisturiser, or something similar, and you find it’s not leaving your skin as good as you think it could be. Masks aren’t the next step. I say, take the €30+ you were going you were going to blow on pots of aloe vera scented silicone and add it to your core skin care routine fund. And, if you need help, I’ve got a big skin care routine guide here. Establish a good, basic skin care routine, and you’ll see benefits that you won’t achieve will a million masks.
Now, will multi-masking feck up your skin? Depends. If you’ve bought good quality masks that suit your skin type, you should be fine. It might be a bit excessive, but hey, feel your fantasy. Big bathrobe, Lidl’s most expensive wine, a thousand face masks, I get it. If you’ve got a few face masks that you love, there’s no reason you shouldn’t use them in whatever way you’re most comfortable with. It’s just not something that you should feel is necessary.
On the other hand, splitting your budget between multiple face masks, for most of us, means opting for cheaper formulas. I’ve tried and loved some budget-friendly face masks, but so many are just cheapo pore-clogging mineral oil, silicone and perfume, with a dose of something cooling to make you feel like something good is happening to your skin. They’re bad, and bad skin care + bad skin care + bad skin care will never make for good skin care.
So, that’s my rant. Multi-masking is maybe OK if you’re a #bblogger with a steady stream of luxe masks via #bbloggermail, or if you’ve just worked out and invested in a cracking routine. If you’re not on top of things just yet, remember that masks aren’t the be all and end all. They’re nice, but they’re not a necessity.